Mark and colours

Mark

Family

Pin and chevron are taken one-to-one from the Absolute mark. Slant −10°, Unbounded Black, the “o” is the pin.

What was weighed

• A. Same mark, saffron chevron

  chosen

  Closest to Absolute; the difference reads by colour even at 16 px.

• B. Chevron with a leaf

  rejected

  At 16 px the leaf merges with the tip; large, it is the “green = healthy” cliché.

• C. Bowl and steam

  rejected

  Like every poke place; turns to mush at small sizes.

• D. Pit stop

  for a format

  Speed reads as fast food. Good as a badge for the “Pit stop” box.

The “Saffron” palette

Contrast is calculated by the WCAG 2.1 formula right on this page. AA for text starts at 4.5:1.

• Ink #0B0C0F

  Text, header, main buttons on light

  • Aa17.75:1AAas text on paper
• Paper #F5F4EE

  Page background

• Saffron #FFB21E

  Main action, highlighter, day numbers — only as a fill under ink text

  • Aa10.84:1AAink text on it
  • Aa1.80:1×white text on it
  • Aa1.64:1×as text on paper
• Saffron deep #8A5200

  Links and accent text on light

  • Aa5.80:1AAas text on paper
• Flame #FF4F1F

  Allergens, deadline, pause, demo — ink text on the badge

  • Aa5.95:1AAink text on it
  • Aa2.98:1×as text on paper
• Volt #D4FF3A

  Only the bridge to Absolute

  • Aa16.92:1AAink text on it